What is email marketing?
Email marketing is a powerful advertising and marketing channel that uses e-mail to sell your company’s products or services.
It is a type of direct advertising and marketing as well as virtual advertising and marketing.
It can assist you in making your customers aware of your cutting – edge products or offers by integrating it into your marketing automation efforts.
Email marketing can also play a key role in your marketing strategy by generating leads, raising brand awareness, building relationships, and keeping customers engaged between purchases using various
types of marketing emails.
types of marketing emails.
History of email marketing
Ray Tomlinson, a computer engineer, sent the very first email in 1971.
The message he sent was nothing more than a series of numbers and letters, but it signaled the start of a new era in communication.
A marketing manager at Digital Equipment Corp, used this new form of direct communication to send out the first commercial email to inform people about a new product in 1978.
His email list was only 400 people, but the emails he sent generated $13 million in revenue.
The internet had become commercially available to the masses by the 1990s.
People’s communication styles began to shift dramatically, and marketers realized that email could be a powerful marketing tool.
Introduction of marketing emails also necessitated regulatory changes; the Data Protection Act in the United Kingdom, for example,
was amended to require a “opt out” option for all marketing emails.
Advantages of email marketing
Become a popular marketing tool for businesses in partly because it requires the user to take action;
an email will remain in the inbox until it is read, deleted, or archived.
Mail, on the other hand, is one of the most cost-effective tools available.
Check out our marketing statistics by industry for more information on the power of email marketing.
It can help you build a relationship with your audience while also driving traffic to your blog, social media accounts,
or wherever else you want people to go.
Can even segment your emails and target users based on their demographics, ensuring that you only send them the messages they want to see.
To get started, here are some email marketing campaign tips.
Tips for building your email marketing list
But how do you start building an email list of people to send emails to as part of your internet marketing efforts?
There are a few options, all of which revolve around providing excellent customer service while adhering
to marketing best practices.
Do not purchase email lists.
When it comes to email addresses, many email marketing companies have a strict permission-based policy, which means that sending to purchased lists is prohibited.
Instead, use lead magnets to encourage people to sign up for your emails.
You could give your customers a discount on their first order if they sign up for your email list using a custom signup form.
Alternatively, you could offer new subscribers free shipping on their next order—or a chance to win a prize if they sign up for your mailing list.
Here are a few more pointers to help you grow your email list. Be aware of email regulations on a national and international level.
Consider taking a break from your regular marketing content to send out surveys, express gratitude to customers after they purchase from you,
follow up on an abandoned cart, or simply say hello. It not only allows your audience to provide you with useful feedback,
but it also allows them to learn more about the person behind the company.